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– you end up playing the game more often, the psychologists explain. Of course, these are concerns that extend beyond the online dating app industry.
One of the better quotes on this topic comes from Tinder co-founder and CSO Jonathan Badeen, where he essentially compares the act of using Tinder to doing drugs or gambling. Social media apps, in general, have been more recently called out for similar behaviors – for leveraging psychological loopholes to addict their users in unhealthy ways.
And success rates would seemingly be the exact kind of metric a company claiming to solve issues around relationship-finding would want to track.
Though everyone today seems to know someone who “met on an app,” it’s unclear what portion of the user base is actually finding long-term success with those relationships.
The film does, however, cover nearly everything that’s awful about dating apps – from young men ordering girls to their door as if it’s a meal from Seamless, to the overwhelming sense of dread and the depression that results from being on dating apps – or really, the internet itself – for too long.
Was it truly to blame for the mistakes made in dating and sexual experimentation, when you’re young?“We have some of these game-like elements, where you almost feel like you’re being rewarded,” says Baden. The ramifications of our smartphone addictions are only now being examined, in fact.“It kinda works like a slot machine, where you’re excited to see who the next person is, or, hopefully, you’re excited to see ‘did I get the match? Apple and Google, for example, have just launched screen time controls aimed at giving us a chance at fighting back at the dangerous dark patterns and brain hacks these apps use.Tinder, it’s pointed out, uses gamification techniques: Brain tricks like intermittent variable rewards that are proven to work on pigeons, no less!You see, if you don’t know when you’re getting the reward – a treat, a match, etc.