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From 1976 to 2011, the number of religious young adults has reduced by over half.
It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.
It focuses less on establishing a common ground before physically seeing each other.
By browsing through profiles with suitable characteristics, users can initiate contact with potential partners.
Results Are Matching Up With Traditional Dating A 2012 study by the University of Stanford revealed that the strength and quality of relationships initiated online were at par with results from conventional dating.
Although the internet has made it easier for people to secure casual encounters, people who are after committed relationships are managing to find them online.
The recent trends in online dating have also been fuelled by changes to the wider social context which includes a rising consumer culture alongside greater personal independence.