Sic code dating match Extracts of cyber sex chats
Now CEO Sam Yagan says they’re working on that feature.
Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.
Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.
To survive, they’ll need a novel marketing strategy and a focus on untapped potential daters—sites targeting niche markets have higher rates of membership growth, according to the report.
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.
Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.
As ever more people meet on the web, they’re also peeling away the stigma once associated with it.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.
That growth is already beginning to attract investors.
In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005.