And, as Robert Palmer so convincingly sang, it’s about getting you ‘addicted to love.’ So what do you do next? He tries a few times but then moves on to another platform to meet a different woman. Success is when Raj and Simran meet, like each other’s company and date.
Cupid strikes, yes, but it’s heartbreak for the business.
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These numbers may pale in comparison to major markets such as the US, where dating apps expect to generate at least 0 million in 2018.
Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.
That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.
This will also help dispel an industry myth of sorts — that online dating is a ‘top 10’ market phenomenon.
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs 1-2 crore.A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.He reckons these companies will have to devise a long-term plan for survival, saying, “Dating apps are a top 10 city phenomenon in India, just like ecommerce apps.The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps.” But investors remain bullish.
We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.