No membership dating ads Camchatnude
Instead they position themselves as a resource to help you find the top online dating sites.
(is an affiliate for the dating sites and makes money when they send singles to the sites they are affiliates for.)One thing to point out about this ad is something not many people pay attention to in Ad Words… The URL that displays with your ad (known as the Display URL) can have a big impact on Clickthrough Rates (CTRs).
For one of my clients, we discovered that averaging around position 4 is the most profitable spot so we are much happier being there than in the top spots, even if it means missing out on a bunch of clicks.They’re taking an approach you’ll see in a lot of hyper-competitive markets.Their ad is not about selling you on signing up for their offering.Speaking of the landing page, let’s take a look at it…had an 88.3% Impression Share over the last 3 months with an average ad position of 1.4. And, because they have a brand that’s quite well known in this market, that works for them.It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see.(Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition.). There’s little doubt about what they want you to do: continue on to start looking at profiles, sign in if you’re already a member or hit the back button. If there are a limited number of things a prospect can do when they get to your website, it’s worth testing a stripped down, bare bones landing page like this one.
The ad is fairly straight forward and, like Match.com, e Harmony benefits from a very well known brand so can effectively use their company name in their ad.